20th Anniversary Logo for DBI
DBI is a multidisciplinary firm based in NYC that specializes in development management and real estate advisory services. As DBI is turning 20 years old in 2022, we were asked to design their 20th-anniversary logo, which will be widely used across their digital platform and print collateral, as well as packaging for beverages. From developing new logo identity concepts and designing the packaging, I led the project in all phases.
anniversary drinks Packaging
anniversary logo identity
pROCESS
The constraint was to keep their current branding as is. While respecting this restriction, we came up each concept that conveys different color and meaning to its static logo. The keywords we had in mind are following: “Emphasizing Core Strength of DBI”, “Constructing Success”, and “Marking Time and Momentum”.