The Opening
OVERVIEW
The Opening is an innovative, multidisciplinary practice that takes a wholistic and integrative approach to fostering inner strength and emotional fitness. Drawing on multiple modalities, from psychiatry, psychology, music therapy, and nutrition, to yoga, art, and animal therapy, The Opening aims to reduce the stigma of mental illness, while providing treatment rooted in empathy and accessible science.
BRAND IDENTITY
The brand strategy and a logotype for The Opening suggests process and change. The mark itself is made up of forms that never "close" yet complete an image. This aspect reflects the multifaceted nature of the practice where different modalities are combined.
visual system
Typography & Color Palette
